Whinny is a lifestyle app designed to connect the equestrian community and streamline horse care. It offers features like task scheduling, messaging, horse health records, community forums, and an event calendar. The app enhances communication, simplifies horse care management, and strengthens community engagement.

The Core Idea

Problem

Managing horse care while staying connected with the equestrian community is challenging. Many horse owners struggle with task organization, health record management, and effective communication with trainers and fellow riders. Raul Blanco envisioned a platform that would bring these aspects together in one seamless app.

Our Approach

Raul partnered with Doerz to develop Whinny—a user-friendly app tailored to the needs of horse owners and enthusiasts. Following the LEAN Startup methodology, we prioritized rapid prototyping and continuous user feedback. The development process focused on delivering an intuitive interface with essential features for horse care and community engagement.

Our Solution for Whinny

• Designing an intuitive interface for seamless navigation.
• Integrating essential features like scheduling, reminders, messaging, and health record management.
• Implementing a secure system to ensure data privacy.
• Enhancing engagement through forums and event calendars.

Product Development Roadmap

• Regular Brainstorming & Discussion: Defining the scope and key features.
• Research & Market Insights: Understanding user needs and industry demands.
• Strategic Planning: Developing an efficient implementation roadmap.
• User Experience & Design: Crafting wireframes and prototypes.
• Product Development: Converting designs into a fully functional app.

Main Feature Set

• Horse Care Management: Organize and track horse-related tasks and schedules.
• Messaging & Forums: Connect with other horse owners, trainers, and riders.
• Health Records: Maintain and access detailed horse medical records.
• Event Calendar: Stay updated on equestrian events and competitions.
• Task Reminders: Set reminders for feeding, training, and veterinary checkups.

User Flow

Design Guide

Our design choices reflect Whinny’s equestrian spirit. The color palette is inspired by nature; earthy tones and calming hues. We used clean typography for readability and intuitive icons for quick recognition. The logo represents community and care which completely captures the essence of Whinny.

Development

Whinny was built using modern and reliable technologies. The frontend runs on React and React Native for a smooth user experience, while the backend uses Node.js, Firebase, and TypeScript for strong performance. PostgreSQL and MongoDB handle data efficiently, and AWS ensures secure cloud storage. This setup makes Whinny fast, reliable, and easy to use for all equestrians.

• Frontend: React / React Native
• Backend: Node.js, Firebase, TypeScript, MongoDB
• Databases: PostgreSQL, Firebase, Docker, Microservice, DevOps
• Cloud Services: AWS

Final Product

After rigorous testing and refinement, Whinny emerged as a sleek, user-friendly app. The final product successfully bridges the gap between horse care and community engagement, offering a reliable and enjoyable experience for all equestrians.