Fitty is an innovative e-commerce app designed to revolutionize how clothing designers receive feedback on their designs before production. By connecting designers with potential consumers, Fitty empowers creators to refine their products based on real-time market insights. This platform enhances the shopping experience by ensuring that only the most consumer-validated designs make it to production.
The Core Idea
Problem
Clothing designers often struggle to gather timely and relevant feedback on their designs before production. Without validation from potential buyers, they risk creating products that may not resonate with the market. Pierce Maloney envisioned a platform that would bridge this gap, enabling designers to receive consumer-driven insights to refine their designs effectively.
Our Approach
Pierce partnered with Doerz to bring this vision to life. Using the LEAN Startup methodology, we focused on rapid prototyping, gathering continuous feedback, and refining the app to ensure an intuitive and engaging user experience. Our primary goal was to create a seamless platform where designers could showcase their concepts, receive direct feedback, and make data-driven decisions.
Our Process for Fitty
User-Centric Design
Developed a sleek, intuitive interface for effortless navigation.
Design Feedback Mechanism
Integrated a robust feedback and commenting system for real-time interactions.
Comprehensive Designer Profiles
Enabled users to explore designer portfolios and past works.
Prototype and Preview Features
Allowed designers to showcase concepts before finalizing production.
Sales Analytics
Equipped designers with insights to track performance and consumer preferences.
Product Development Roadmap
Product Ideation
Defined the solution through brainstorming and strategic discussions.
Research and Scope
Conducted market analysis to identify key pain points and competitor gaps.
Product Planning and Strategy
Developed a structured roadmap for smooth implementation.
Product Design and User ExperienceÂ
Designed intuitive wireframes and digital assets.
Product DevelopmentÂ
Transformed concepts into a fully functional e-commerce platform.
Main Feature Set
1- Feedback and Commenting SystemÂ
Consumers can review and provide insights on designs.
2- Designer PortfoliosÂ
Showcases past works, allowing consumers to explore designer expertise.
3- Prototype and Preview FeaturesÂ
Enables designers to test ideas before full-scale production.
4- Sales and Engagement AnalyticsÂ
Tracks consumer interest and purchase intent.
User Flow and Design Guide
Fitty ensures a seamless experience for both designers and consumers. Designers can upload their concepts, receive feedback, and track engagement, while consumers can browse upcoming fashion trends, share opinions, and influence future designs. The intuitive layout makes navigation effortless, keeping interactions smooth and engaging.
Development Stack
Fitty is built with reliable and efficient technologies. The frontend uses React and React Native, while the backend runs on Node.js, Firebase, TypeScript, MongoDB, and Loopback. PostgreSQL and Firebase handle data and AWS provides secure cloud services. Docker and microservices ensure smooth performance, and Figma was used for design.
Final Design
The final design reflects a modern, stylish aesthetic tailored for the fashion industry. A clean, minimalistic interface enhances usability, while strategic color choices and typography create a visually appealing shopping and feedback experience. Every element is designed to make interactions feel intuitive and inspiring.
